Description:

TY BCOM SEM 6 MARKETING RESEARCH UNIT-1 CH-1 Introduction to Marketing Research is a course designed for students pursuing B.Com in their final semester. In this course, students will learn the various aspects of marketing research, including its definition, importance, and key features. The course will also cover the various types of research and the steps involved in conducting a marketing research study.

Key Highlights:

• Covers the fundamentals of marketing research
• Detailed explanation of the various types of research
• Step-by-step guide to conducting a marketing research study
• Designed for B.Com final semester students

What you will learn:

• Definition and Importance of Marketing Research
  Explanation of marketing research, reasons for conducting it, and its importance.
• Types of Research
  An overview of various types of research, including exploratory, descriptive, causal, and quantitative research.
• Steps in Marketing Research Process
  Explanation of the steps involved in the marketing research process, including problem definition, research design, data collection, data analysis, and reporting.
• Sampling and Data Collection Methods
  Explanation of different sampling methods and data collection techniques, including survey method, observation method, and experimental method.
• Questionnaire Designing and Scaling Techniques
  Explanation of various questionnaire designing and scaling techniques used in marketing research.